A perfect example of what we do for our clients — a ground-up ideation session. CAD, a Kansas City-based property development group, gave us free reign in asking for a complete rebrand. Once we established their core values and manifesto, we were able to give them a new name and all-new identity system to bring it all to life. Pulse now proudly displays the Kansas City skyline as the heartbeat of their brand. No one can deny their commitment to the elevation of their hometown.