Our introduction to Hill’s Pet Nutrition through Geoff Howe Marketing Communications in London, England was also our introduction into the broader veterinary world. It also led to opening a Kansas City-based Geoff Howe operation in 1999. We were responsible for the global vet channel business for both Science Diet and Prescription Diet, working in harmony with Lawrence, Kansas-based Callahan Creek, who handled Science Diet’s pet channel account. Working with the global leader in pet nutrition allowed us to dive head-first into the animal health category, and for over a decade we partnered and worked with Hill’s to help them keep their promise “to enrich and lengthen the special relationship between people and their pets.” The scope of our responsibilities was vast, including all B2P, B2B, and B2C communications, all conferences and trade shows worldwide, as well as translating nearly everything into 27 different languages — all with the benefit of meeting and working with some of the most honest, caring, and passionate clients ever. Friends would be more appropriate.